TD Bank is rapidly gaining a reputation for excellence in customer service. In South Beach their three branches are open seven days a week – until 8:00 PM weekdays. But I digress. According to TD:
TD is committed to building an inclusive environment where all employees and
customers feel welcomed and respected. As part of its corporate diversity
strategy, one of TD’s key priorities is to be recognized by the Lesbian,
Gay, Bi-sexual and Transgender (LGBT) community as their bank of choice. TD
views this community as an important part of its customer base. The
International Gay and Lesbian Chamber of Commerce estimates that Canada includes
two million LGBT consumers with spending power of $100 billion.
In response, LifesiteNews seems to be encouraging readers to complain to the bank. They go on and on about how we are only 2% of the population and TD cannot possibly be making money. Then they claim that this is all part of an agenda-driven campaign to normalize homosexuality. The genesis of that conspiracy theory remains unexplained.
Permit me to clue them in (ahem).
First of all the LGBT community is probably greater than 5%. More importantly, most sane, normal, well adjusted people place a premium on corporate fairness and equality. People actually want to do business with forward-thinking companies.
Furthermore (and I know that this might shock the folks at LSN), gay people have straight friends. They also have mothers, fathers, brothers, sisters aunts and uncles. Being welcoming to one member of a family can be understood as welcoming to all members of the family. According to TD’s calculus (and you can be sure that they pushed the numbers) being gay-friendly attracts far more customers than the whack jobs who might be offended by inclusiveness.
LifesiteNews ends their article with this little gem:
TD also notes that it supports the homosexual inculturation [sic] of children
by being a “presenting sponsor for the Lesbian Gay Bi Trans Youth Line’s
10th annual Youth Line Community Youth Awards,” and supporting “an
Ottawa-based group that does anti-homophobia work in high schools.”
I gather that “inculturation” means indoctrination. These folks are in that anti-gay orbit that is a decade or two behind polite society.