American Family Association (an anti-gay hate  group) has issued a challenge through its one million moms group:

Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome. The ad states, “Everyday wholesome snacks for every wholesome family. This is wholesome.”

Nabisco knows the calculus. Being gay friendly is good for business. They will attract far more mainstream consumers than the Christian conservative fringe that they alienate. Nabisco is far more interested in revenues than in being inclusive. This demonstrates the utter irrelevance of right wing Christian crackpots.

AFA goes on to ask supporters to email executives at Nabisco through their “action center.” The text supports the fact that SPLC has designated AFA an anti-gay hate group:

As a parent and a member of, I am highly offended by your company’s disrespect of millions of American families by supporting the homosexual agenda instead of remaining neutral in the cultural war. It is a poor business decision to offend so many of your core customers in your most recent “This is wholesome” commercial.

If conservative families cannot find corporate neutrality with Honey Maid, Nabisco and Mondelez International, they will vote with their pocketbook and support companies that are neutral. Selling quality products has nothing to do with a person’s sexual orientation. In attempting to be politically correct, you are offending a huge majority of your customers.

There are plenty of cookies and crackers on the market that do not support liberal causes and which moms can buy for their families. We have a choice! As a result of this advertising campaign, Honey Maid, Nabisco and Mondelez International will not have my family’s business unless this commercial is pulled off the air immediately.

I will not be able to support your corporation until you decide to remain neutral in the culture war. I implore you to consider how your commercial deceives viewers by normalizing sin and then calling it wholesome.

I look forward to hearing from you regarding my concerns.

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By David Cary Hart

Retired CEO. Formerly a W.E. Deming-trained quality-management consultant. Now just a cranky Jewish queer. Gay cis. He/Him/His.