Brian Brown - Mr. Reverse Midas
Mr. Reverse Midas himself

The folks at National Organization for Marriage have outdone themselves (at least this calendar quarter) for tastelessness. A missive authored by Brian Brown (or a paid flack) is titled “A Reflection.” Brown starts off with the usual, and expected, self-righteous devotional:

Christmas is
one of my favorite times of year. It’s a time of family and
celebration. And it’s a time of reflection — looking back at the past
year and
looking forward to the new.

reflecting on the story of the birth of Christ, I realized something…

When Jesus came into the world, it was with nothing. No money. They had to move to a new city. His father,
Joseph, had to start a new business. They didn’t even have a home to stay in as he came into our world.

Wow. Really? This rapidly devolves into:

We are winding down our year-end, $200,000 matching gift campaign. To date we have raised almost $60,000 toward our goal.

If you haven’t yet made a gift that will be matched dollar-for-dollar, please prayerfully consider making a generous contribution of $35, $50, $100, $500, or even a major gift of $1,000 or more to help NOM close the year on firm financial footing so we can provide marriage with the best defense possible in this pivotal coming year.

That’s right. NOM is just like Mary, Joseph and Baby Jesus and Jesus needs your money. And by the way, it seems like they have been doing this matching gift shtick for months now and they only raised $60K. Things just aren’t like they used to be for Brian and the Misadventure Gang at NOM. Continuing the theme Brown goes on to scribble:

The Holy Family is the perfect example for the human family — a man and a woman coming together in love for each other, and to provide the ideal environment for any children born of their union. That is what marriage is, and the story of Christmas perfectly models it for us.

This is why marriage is worth fighting for. So, please, even if you have already made a gift recently to support this cause, kindly consider giving again, knowing that your gift will be matched dollar-for-dollar by a generous donor.

They are just like the Holy Family. Of course. Brown is right about one thing. Marriage is worth fighting for. Except that they are fighting to keep people from marriage as Defenders of the Faith. We, on the other hand, are the people fighting for marriage. If nothing else, sheer failure should resonate with Mr. Brown.

By David Cary Hart

Retired CEO. Formerly a W.E. Deming-trained quality-management consultant. Now just a cranky Jewish queer. Gay cis. He/Him/His.