Tell me these folks don’t have a severe case of Reverse-Midas

Earlier today I wrote about thanking our friends and allies. The folks at Angie’s List certainly came to mind.

The folks at National Organization for Marriage are going after Angie’s List. Same meme (Dump Angie). After all why not reuse a theme that bombed the first time around? A few days ago took note of the fact that Starbucks shares have more than doubled in value since NOM started their pathetic Dump Starbucks campaign. They even have a new website to garner signatures on a petition. Angie’s crime, of course, is being a friend and ally of the LGBT community and making its voice heard, loud and clear, in Indiana.

Boycotts are supposed to modify behavior — using economic leverage to get a company do something that they refuse to do. NOM’s silly enterprise is designed to punish corporate behavior because Angie’s List contributed to a huge victory for equality in Indiana. There’s still much work to be done but an outrageously discriminatory law has been reversed. Angie’s cannot undo it even if they wanted to. This endeavor was doomed before it ever got started.

Angie’s List has over three million members. Over the past hour-and-a-half, NOM has collected a few hundred signatures. Not enough to activate a scratch-and-sniff.

It’s strange how these imbeciles select targets. Apple would seem to be far more offensive to them but I’d bet my Starbucks double-latte that Brian Brown has an iPhone. Of course they could always switch to Android but that runs evil Google’s O/S. What’s an anti gay hate group to do? You cannot connect a computer to the Internet without benefiting equality minded businesses. Payphones anyone? I’ll bet that you can get a good supply of used typewriters real cheap. Does anyone still make carbon paper?

What these morons never realize is that equality is good for business. People have gay friends, relatives and coworkers. People patronize businesses that take a stand for minority rights. Angie’s List is far more likely to gain customers. In the end, though, this remarkably inept misadventure won’t make a bit of difference.

By David Cary Hart

Retired CEO. Formerly a W.E. Deming-trained quality-management consultant. Now just a cranky Jewish queer. Gay cis. He/Him/His.