Tim Wildmon

Once again, American Family Association’s Tim Wildmon is furthering his silly and pointless Target crusade. The latest email is titled: “Avoid this store: Do your back-to-school shopping elsewhere.” If nothing else, Target’s dividends are currently yielding nearly 5% and they have 49 consecutive years of raising its dividend. 11 days ago the company increased its earnings guidance due to “improved traffic and sales trends.”

Like a dog with a bone:

As back-to-school shopping season nears, I’m asking your family to avoid shopping at Target stores…and to warn your friends about the danger Target presents to women and children.

He is referring to Target’s accommodation policy. It has been in effect for many years without incident.

Together we are making an unprecedented financial impact on a corporation whose policy is to allow men to use women’s restrooms and dressing rooms. Target’s decision is unacceptable for families, and their dangerous and misguided policy continues to put women and children in harm’s way.

That is just unadulterated bullshit. AFA is not making a financial impact and Target is certainly not endangering women and children. People have been sued for less.

We must keep the pressure on Target by avoiding their stores during back-to-school shopping. Let’s educate Target to the fact that their bathroom policy earns them a failing grade.


Target has made it perfectly clear that their policy is not going to change. Their HQ is in Minneapolis where trans accommodation has been law for over 30 years. Where are all of the children who have been harmed by transgender women in Minneapolis?

And that petition? I am willing to bet that most of the signers are going to shop at Target if they offer the right item at the right price.

One of the reasons that AFA is designated as a hate group is that they persist in smearing gay men as child predators. Now they have upped the ante by claiming that transgender women pose a danger to children. They are likely to be designated a hate group in perpetuity. They augment their transphobia by preposterously claiming that men will pretend to be transgender in order to assault women. It’s just plain stupid.

Last month, Wildmon claimed that Target’s policy was at fault for a peeping Tom whose conduct extended to numerous other stores. The guy is not trans, is not pretending to be trans and has a full beard. There is nothing in Target’s policy that would allow him to use women’s facilities. But that doesn’t matter to Wildmon. He is proven to be dishonest and he’s not the brightest bulb to begin with.

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By David Cary Hart

Retired CEO. Formerly a W.E. Deming-trained quality-management consultant. Now just a cranky Jewish queer. Gay cis. He/Him/His.