Tim Wildmon
Hate Group Leader Tim Wildmon of American Family Association


In an email to supporters on Friday, American Family Association writes: Walmart is not listening. They claim to be seeking 150,000 signatures on the premise that the hate group can impose its bigotry on Walmart’s day-to-day operations.

Tim Wildmon, the intellectual giant running American Family Association, is very, very, very upset with Walmart. As I wrote about on Thursday, the retailer has the audacity to run an online advertisement featuring two gay guys on a blind date meeting up at Walmart and doing some shopping.

American Family Association is a hate group. AFA has invested considerable time and energy into marginalizing and denigrating LGBT people. AFA wants people to believe that LGBT people are diseased, sex-crazed perverts. Knowledge of the very existence of normal gay people doing normal things drives Wildmon to distraction.

Behold the bat-crap:

Sign our petition to Walmart now, urging them to remove the pro-homosexual video and remain neutral on controversial issues.

It’s clear that Walmart is on the path of elevating homosexual relationships to the same level as the male-female model of marriage. We have no choice but to ask our supporters to let the company know how they, the customers, feel about Walmart’s shift away from neutrality on this controversial issue to full support for same sex relationships.

At least with a company like Amazon, we knew they were liberal from the outset. But this seems more like a betrayal from a well-known friend. Sam Walton is probably turning over in his grave.

Apparently acknowledging the very existence of a gay couple is a “controversial issue.” So are gay relationships. As for Sam Walton, he died in 1992. We do not know how he would have reacted to the achievements of the LGBT community.

Walton was a pretty greedy guy. He left a legacy of thousands of employees requiring public assistance including food stamps, Medicaid and subsidized housing because Walmart underpaid people and provided them with substandard benefits while, a few years prior to his death, Walton was the richest person in the United States. My guess is that he would view the rise in marriage equality as an economic opportunity.

How Walton would react is irrelevant. Walmart is probably not going to allow a bunch of rubes and religious fanatics to dictate how the company will advertise. AFA never got Target Stores to revise its transgender accommodation policy and I doubt that Walmart is going to yield.

AFA is defined, in part, by its silly boycotts over the years. Those mostly unsuccessful efforts reveal a history of anti-LGBT bigotry, Islamophobia and anti-Semitism.

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By David Cary Hart

Retired CEO. Formerly a W.E. Deming-trained quality-management consultant. Now just a cranky Jewish queer. Gay cis. He/Him/His.