Kellogg's "Together With Pride" campaign in conjunction with GLAAD

The subject of preferred pronouns has a predictable effect on the religious fanatics.

Persistent bigot, Jonathon Van Maren, is terribly upset: Kids can explore pronoun options on box of Kellogg’s new ‘pride’ cereal. Oh my! Alert NASA to watch for the counter-revolution of Earth on its axis.

On the side of the ‘Together with Pride’ box, children will be able to choose he, she or they, or make up their own gender preference.

Van Maren has the intellect of a taco. This is about pronoun preference; something that drives the religious set to distraction. Gender is not a “preference.” Were that not true then people would surely “choose” their gender to align with their natal sex.

I must digress for a moment. Conservatives are constantly whining about so-called “cancel culture.” Yet, they are habitually trying to cancel various enterprises. In no particular order, these include Disney, Netflix, Hallmark TV, Target Stores, Starbux, Home Depot, Kellogg’s, Twitter, Facebook and a large number of other companies.

Van Maren’s dismay is a crescendo of of misfitedness:

In what is perhaps the most unappetizing headline of 2021, the Weekly Metro [sic] announced that “Kellogg’s new LGBTQ cereal wants to fill your mouth with pride,” because everything must be gay now and the virtue must be signaled. Big Business has realized that there is a lot of money in wrapping yourself in the rainbow flag, and so as “Pride Month” (yes, an entire month) grows closer, corporate social media avatars, ATMs, and business signs will suddenly be bedecked in rainbows.

Jonathon Van Maren lives in an impenetrable bubble. He fails to recognize that the overwhelming majority of Americans support the LGBTQ community. Indeed, most of us have close family members, valued coworkers, good friends or neighbors who happen to be LGBTQ persons. It is Metro Weekly not “Weekly Metro.”

So, yes, it is profitable for companies to demonstrate their support of the LGBTQ community. Just as they support Christians during Christmas and Easter. In fact, people like Van Maren have a shit fit over “Season’s Greetings” as opposed to “Merry Christmas.”

“I fail to see the peril. The bigots’ favorite strategy is to claim that LGBTQ people pose a danger to children.”

However, this campaign is costing Kellogg’s money. The cereal is priced at $4.00. $3.00 of that will be donated to GLAAD providing that people upload their receipt to (a link to do so is not yet available).

Should Kellogg’s not show its support of a minority group because some tight-assed, superstitious fools do not like LGBTQ people?

Furthermore, Pride Month would be entirely unnecessary were it not for fools like Van Maren. They find it necessary to demonstrate their disapproval of LGBTQ persons as noisily as possible.

Likely to piss off Van Maren even more is this tweet from Rich Ferraro, GLAAD’s chief communications officer:

In fact, Kellogg’s went above and beyond to ensure that your kids can go woke just after waking. On the side of the box, children are asked to choose their pronouns, with options like “he/him,” “she/her,” and “they/them,” which, if you haven’t been keeping up, isn’t plural so much as “nonbinary” or just bewildered. There are also some helpful blanks spaces in case you want to fill in your own, because at this stage in the revolution we’re just making stuff up and everyone has to go along with it. (I’m not kidding. One clever teen chose “His Majesty” as his preferred pronoun.)

The above is based on an offensive tweet from some lunatic named Robby Starbuck who has embedded a video of unknown origin:

I fail to see the peril. The bigots’ favorite strategy is to claim that LGBTQ people pose a danger to children. What was that about “making stuff up?”

Of course doing a good thing must have a sinister motive:

This sort of thing has become standard over the last few years, and it is a good indication of which way the cultural winds are blowing. Corporations are greedy, and so they have three primary reasons for going gay: First, they sense that the culture is leaning in that direction, and so they want to be seen as precisely where their customers are. Second, many corporate business leaders are filthy rich liberals who feel guilty about how well-off they are and feel the need to justify their wealth, and so joining the revolution on the Right Side is one way of doing that.

You can always tell when these idiots have never had a real world job.

Social responsibility is a reflection of corporate culture. The culture has a direct impact on employee recruitment, employee retention and productivity. Yet, the motive for something like this Pride campaign is irrelevant. We judge companies by what they do, not why they do it.

Steve Cahillane, Kellogg’s CEO, didn’t wake up one morning with this idea and “voila.” This campaign is the work of many people over a long period of time. Employees and, likely, consultants considered the potential impact in detail. That was communicated to the decision maker who made a fully-informed decision. Van Maren’s “filthy rich” business leader had little or (probably) no involvement.

Incurious people like Jonathon Van Maren have no interest in finding out how things work.

By David Cary Hart

Retired CEO. Formerly a W.E. Deming-trained quality-management consultant. Now just a cranky Jewish queer. Gay cis. He/Him/His.