If American Family Association set out to look like backwater clodhoppers then “Mission Accomplished.”
As you probably know, AFA’s “One Million Moms” had had a tantrum over the Kellogg’s Pride cereal offering in concert with GLAAD.
American Family Association has gone a step further with a petition to Kellogg’s CEO Steve Cahillane. It’s worth mentioning that Cahillane has an MBA from Harvard.
I am not sure how AFA intends to transmit this petition. However they do it, this is what someone at Kellogg’s will receive. (Chances are pretty good that Cahillane will never see it):
Homosexuality is a very dangerous and unhealthy lifestyle. Your decision to promote it could lead untold numbers of children down a path that leads to a very sad and devastating life.
Please consider how your company’s choices impact America’s children.
So, the company that conceived this marketing campaign, is suddenly going to have a eureka moment? The same folks are going to “realize” that their company is “promoting” a “very dangerous and unhealthy lifestyle.” Uh huh.
In the alternative, a Kellogg’s manager is going to say: “Who are these crazy bumpkins out of Tupelo?”
Which seems more likely? AFA, you are right or AFA, you are deranged and annoying.
“… its at the expense of American Family Association demonstrating to corporate America its ignorance and irrationality.”
The funny thing is that the “company’s choices impact America’s children” in a very positive way. Kids are being told that diversity is a good thing (it is). They also (hopefully) get the message that discrimination and prejudice are very bad things.
Tim Wildmon, leader of American Family Association, could learn a thing or two from Kellogg’s.
Of course the real purposes of petitions are sometimes not what they seem:
- The organization gets to identify core constituents.
- At the same time, their email list gets perfected.
- The organization attempts to display its effectiveness (or at least its efforts) which, in turn, is related to fundraising.
Whatever the reason, its at the expense of American Family Association demonstrating to corporate America its ignorance and irrationality. That’s a good thing. At least for the LGBTQ community.