Monica Cole
Monica Cole is the face of American Family Association’s One Million Moms

The leadership of American Family Association’s hate group within a hate group seems oblivious to time.

I have an email from Monica Cole (who may, or may not, really exist) on behalf of One Million Moms which is merely an American Family Association Internet domain. The title of the email reads “Hilton Attempts to Normalize Sin. It is a reference to marriage equality. I will get back to the email. But first:

The Supreme Court’s 2015 ruling in Obergefell v. Hodges was vitally important to the gay community. However, it would not have been possible were it not for the 2013 ruling in United States v. Windsor which nullified the Defense of Marriage Act.

In fact, by 2013 the majority if states had legalized same-sex marriage. Windsor provided federal recognition. For most intents and purposes, marriage equality was at least achieved in a majority of states on June 26, 2013.

Nearly nine years later, no one can make a credible claim that same-sex marriage has had any adverse effect on so-called “traditional” marriage. Moreover, based on polling, most people who opposed same-sex marriage are now — at least — indifferent. They realize that the marriage of the gay couple down the street is irrelevant to their quality of life.

Therefore, AFA’s gripe about normalizing sin makes as much sense as a group of rabbis complaining that the Wienermobile normalizes sin (the hot dogs contain a fair amount of pork).
The Unkosher Wieneremobile

“IKEA has successfully advertised kitchens with gay couples and thus increased the appeal of their products to both homosexual and heterosexual consumers …”

Which brings me back to the absurd — hyperbolic — text of the missive:

Hilton’s current commercial “Make an Entrance with the Hilton App” attempts to normalize sin by featuring two men together with a young boy. The two dads are shown walking through the hotel lobby and to their room while one dad carries the sleeping toddler. This ad is inappropriate on so many levels and is clearly attempting to desensitize viewers. Hilton should avoid aiming to please a small percentage of customers while pushing away conservative customers.

Attempts to do what? Commercials are expensive to produce and to air. They “attempt” to increase revenues by appealing to more customers.

One of the things about these Christian pressure groups is that they attract a workforce that has never worked in the real world where they had to compete for customers. These workers have never been involved in selling a product of service. They are extremely unsophisticated. Combine naivety with a lack of intellectual curiosity and you get emails like this dud.

Moreover, what AFA fails to realize is that appealing to LGBTQ customers is often a net positive. One of the expenses of commercials for a large company is the inevitable focus group comprised of average consumers.

Furthermore, according to peer-reviewed research:

Several practical examples indicate that using homosexual imagery in advertising that targets both homosexual and heterosexual consumers can be successful; for example, Swedish furniture store IKEA has successfully advertised kitchens with gay couples and thus increased the appeal of their products to both homosexual and heterosexual consumers …

“And they wonder how and why they lost what they call ‘the culture war.'”

In other words, the fact that a few yahoos in Mississippi are pissed off does not offset the fact that far more people are likely to patronize a company with a progressive culture.

Monica Cole continues but doesn’t get any brighter:

Promoting same sex relationships has nothing to do with marketing their company. Yet Hilton wants to make it clear where they stand on this controversial topic, instead of remaining neutral in the culture war. One Million Moms continues to stand up for biblical truth, which is very clear in Romans 1:26-27 about this particular type of sexual perversion.

One Million Moms must remain diligent. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.

As I said, these Mississippi yokels are not terribly smart:

  1. This has everything to do with marketing the Hilton brand.
  2. There is nothing “controversial” about same-sex marriage or gay couples raising children.
  3. “Remain neutral in the culture war” was Don Wildmon’s plea for decades. “Neutral” actually means intolerant towards LGBTQ persons which is not neutral at all. No organization is obliged to be neutral on anything at the behest of an evil hate group. Monica Cole — sure as shit — is not neutral.
  4. Furthermore, AFA repeats the same behaviors expecting a different outcome. AFA has achieved nothing to be proud of. The organization provides employment for the Wildmon family (most of whom aren’t exactly wizards) by promoting hate.
  5. Quoting ancient texts (written by Paul around 57 CE) is utterly irrelevant to what we know and how we live 2,000 years later. The following chapter of Romans includes: “for wherein thou judgest another, thou condemnest thyself.”
  6. These folks need to make up their minds. If, as they say, their god is all-powerful then how did s/he allow marriage equality to exist in the first place?

“… the notion that children are somehow harmed by the fact that gay people marry and raise kids is absurd to the point of abject stupidity.”

And they wonder how and why they lost what they call “the culture war”:

Hilton attempting to redefine the family crosses a line Hilton should have never crossed. There is concern about the way this advertisement is pushing the LGBTQ agenda, but an even greater concern is that the commercial is airing when children are likely to be watching television. To make matters worse, this advertisement has aired during family viewing time such as football games and primetime.

What? Is it 1965? The above is rank bigotry. At least they substitute “LGBTQ agenda” for “homosexual agenda.” That’s progress. Right?

First of all, no one is pushing an agenda other than increasing Hilton’s revenues. Secondly, the notion that children are somehow harmed by the fact that gay people marry and raise kids is absurd to the point of abject stupidity.

Many children have friends whose parents are gay. Folks in Mississippi probably said the same crap about interracial marriages. In fact, I strongly believe that old Don Wildmon, the hate group’s founder, has sheets with holes in them in the back of a closet.

Due to attitudes like this, In the Heat of the Night (1967) had to be filmed in Sparta, Illinois — not Mississippi. American Family Association cannot afford to be seen as racists anymore. The organization is antisemitic; something that they try to obscure through Christian Zionism.

Bottom line to this drama is that the Hilton commercial will continue to air. The folks at AFA will demonstrate their expertise at looking like mindless rubes. Stupid people will continue to donate money to an organization that traffics in hate and discord.

And me? I will continue to out these imbeciles as the ignorant bigots that they are. One of these days I will find someone to go to the microfilm at a Tupelo library. My guess is that he or she will confirm that Don Wildmon was a White Citizens Council pastor.

By David Cary Hart

Retired CEO. Formerly a W.E. Deming-trained quality-management consultant. Now just a cranky Jewish queer. Gay cis. He/Him/His.